DataFix
Brand identity and website for a local IT repair service.
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Client
DataFix - Year
2025 - Category
Branding
Problem
Dávid has been working in IT for over 15 years. When launching his own computer repair service, he faced a common challenge: many small IT businesses communicate in nearly identical ways — technical, generic, and visually indistinct. The goal was to create a clear and trustworthy brand that would stand apart while reflecting the practical, problem-solving nature of the service.
Solution
DataFix was developed as a complete brand from the ground up — including naming, brand claims, visual identity, and website design. The core concept is built around pixel-based graphics, referencing the fundamental building blocks of digital technology. At the center of the identity is a pixel-art wrench symbol, representing repair, technical expertise, and hands-on problem solving.
Together, these elements create a visual language that is simple, recognizable, and closely tied to the digital world the brand operates in. The identity was ultimately translated into a clear and functional website that helps customers quickly understand the service and trust its expertise.
